If it’s true that you can’t please all of the people all of the time, the key to successful marketing is knowing how to connect with the right people, and in a relevant way. As the Australian domestic tourist industry steps groggily off the ropes, having barely survived the onslaught of bushfires and COVID-19, the …
Continue reading "Tomorrow’s customers are living in the past."
There is no doubt. The science is in. Covid-19 sucks. I don’t seek to quantify the impact of Covid-19 on tourism. We know the impact is HUGE! But that doesn’t mean everyone is affected to the same degree. It is cliché to suggest that every crisis also represents opportunity, but that’s because it’s true. So, …
THEY are the 22 words which show how simple but devastatingly effective connecting with your customers can be. One text message that can make a customer feel they are uniquely valued. My significant other is a regular blood donor. I know and she knows that it’s a special thing to do, but realistically we also …
Continue reading "Simple idea – VERY powerful customer connection."
Have you ever faced that question yourself? Would you consider it? Whilst some see an open relationship as a way of strengthening an existing bond, others see it as a significant step toward weakening an existing relationship. The experts advise an open relationship is not to be entered into lightly and takes a lot of …
The more things change, the more they stay the same. How businesses engage with customers is changing all the time, but the products that engage those consumers are often remarkably unchanged. It’s never been easier to start a business and find customers, but equally it’s never been easier to shed customers if you don’t continue …
Continue reading "The secret of future success is sitting right in front of you."